St James Power station club -Singapore

St James is one the most crowded bar in Singapore,the happening place it is located in Harbour front.THE holidays may be over, but party-goers have plenty to cheer about – cheaper drinks. Nightspots, which have seen party-goers spending less and scaling back on their visits in recent months, are now waging a price war.

Clubs are battling for a bigger slice of the pie by offering more discounts, free drinks and even free bar snacks. But the war could get bloody as the profit margin narrows, leading to the demise of some establishments.St James’ aggressive promotion has raised eyebrows as it signals that the big boys are prepared to have lower profit margins for larger sales volumes.Without providing figures, St James Holdings’ chief executive officer Dennis Foo, 55, said it is ‘expecting early happy-hour takings to double’ during the promotion that will last at least three months.

These may not be the cheapest beers in town. Members of Union Square Latin club at The Amara pay $1 net for the first mug of happy-hour Tiger Beer draught and subsequently $5 (plus taxes) each.

These discounts are coming despite a hike in the cost of beer. A 30-litre barrel of Tiger Beer, which fills nearly 100 mugs, is now priced at between $250 and $260, up from $235 last year, say club owners.